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Privacy Policy

Last updated: July 21, 2026

This Privacy Policy explains how Sentinel Marketing ("Sentinel," "we," "us," or "our") collects, uses, and protects information in connection with Cass, our AI-powered lead follow-up service for manufactured home dealerships, and our website.

There are two groups of people this policy covers: (1) our dealership clients who purchase and use Cass, and (2) the consumers ("leads") who are contacted by Cass on behalf of a dealership client. If you are a lead who received a text message from Cass, see the "SMS & Text Messaging" section below.

1. Information We Collect From Dealership Clients

When you sign up for Cass, we collect business information necessary to set up and run the service, including:

  • Business name, address, website, and hours
  • Legal entity information (entity type, EIN) where required for account and carrier registration
  • Contact name, phone number, and email of the person managing the account
  • Billing information, processed securely by our payment processor (we do not store full card numbers)
  • Lead and appointment data generated by your use of the service

2. Information We Collect From Leads (On Behalf of Our Clients)

Cass communicates with consumers who have inquired with one of our dealership clients (through a website form, Facebook lead ad, or a lead vendor the dealership already works with). In the course of that communication, Cass and the underlying platform may process:

  • Name and phone number
  • Message content exchanged with Cass
  • Stated preferences (e.g., home size, timeline, budget range) shared voluntarily in conversation
  • Appointment details, if a lead books a visit or call

We process this information as a service provider on behalf of the dealership client. The dealership client is the party responsible for having the appropriate consent to contact each lead.

3. SMS & Text Messaging

If you received a text from Cass: your number was provided to a manufactured home dealership when you inquired about a home, and Cass is the AI system that dealership uses to follow up with you. Your phone number is never sold, rented, or used for marketing by any party other than the dealership you contacted. Reply STOP at any time to opt out of future messages, this is processed immediately and automatically.

Message and data rates may apply. Message frequency varies based on your conversation with Cass and the dealership's configured follow-up schedule.

4. How We Use Information

  • To operate, maintain, and improve the Cass service
  • To communicate with leads on behalf of our dealership clients
  • To provide dealership clients with reporting on leads contacted, replies, and appointments booked
  • To bill for and administer client subscriptions
  • To comply with legal, carrier, and regulatory requirements (including SMS carrier registration rules)

5. How We Share Information

We do not sell personal information. We share information only as needed to operate the service, including with:

  • Our underlying CRM/automation platform provider, which hosts client accounts and message data
  • SMS carriers and messaging infrastructure providers, solely to deliver and receive text messages
  • Our payment processor, to bill dealership clients
  • Law enforcement or regulators, only where required by law

6. Data Retention

We retain client and lead data for as long as a dealership's account is active, and for a reasonable period afterward to comply with legal, tax, and carrier record-keeping obligations. Dealership clients may request deletion of their account data by contacting us.

7. Security

We use industry-standard administrative and technical safeguards to protect information, including access controls and encrypted data transmission. No system is 100% secure, and we cannot guarantee absolute security.

8. Your Choices & Rights

  • Leads: reply STOP to any text to opt out immediately, or contact us directly to request that your information be deleted.
  • Dealership clients: you may access, correct, or request deletion of your account information at any time by contacting us.

9. Children's Privacy

Cass and this website are intended for business use by manufactured home dealerships and adult consumers. We do not knowingly collect information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of Cass or our website after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

Questions about this Privacy Policy or your data can be sent to [email protected].

Sentinel Marketing, 825 South Hill Street, Suite 4207, Los Angeles, CA 90014

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Privacy Policy

Last updated: July 21, 2026

This Privacy Policy explains how Sentinel Marketing ("Sentinel," "we," "us," or "our") collects, uses, and protects information in connection with Cass, our AI-powered lead follow-up service for manufactured home dealerships, and our website.

There are two groups of people this policy covers: (1) our dealership clients who purchase and use Cass, and (2) the consumers ("leads") who are contacted by Cass on behalf of a dealership client. If you are a lead who received a text message from Cass, see the "SMS & Text Messaging" section below.

1. Information We Collect From Dealership Clients

When you sign up for Cass, we collect business information necessary to set up and run the service, including:

  • Business name, address, website, and hours
  • Legal entity information (entity type, EIN) where required for account and carrier registration
  • Contact name, phone number, and email of the person managing the account
  • Billing information, processed securely by our payment processor (we do not store full card numbers)
  • Lead and appointment data generated by your use of the service

2. Information We Collect From Leads (On Behalf of Our Clients)

Cass communicates with consumers who have inquired with one of our dealership clients (through a website form, Facebook lead ad, or a lead vendor the dealership already works with). In the course of that communication, Cass and the underlying platform may process:

  • Name and phone number
  • Message content exchanged with Cass
  • Stated preferences (e.g., home size, timeline, budget range) shared voluntarily in conversation
  • Appointment details, if a lead books a visit or call

We process this information as a service provider on behalf of the dealership client. The dealership client is the party responsible for having the appropriate consent to contact each lead.

3. SMS & Text Messaging

If you received a text from Cass: your number was provided to a manufactured home dealership when you inquired about a home, and Cass is the AI system that dealership uses to follow up with you. Your phone number is never sold, rented, or used for marketing by any party other than the dealership you contacted. Reply STOP at any time to opt out of future messages, this is processed immediately and automatically.

Message and data rates may apply. Message frequency varies based on your conversation with Cass and the dealership's configured follow-up schedule.

4. How We Use Information

  • To operate, maintain, and improve the Cass service
  • To communicate with leads on behalf of our dealership clients
  • To provide dealership clients with reporting on leads contacted, replies, and appointments booked
  • To bill for and administer client subscriptions
  • To comply with legal, carrier, and regulatory requirements (including SMS carrier registration rules)

5. How We Share Information

We do not sell personal information. We share information only as needed to operate the service, including with:

  • Our underlying CRM/automation platform provider, which hosts client accounts and message data
  • SMS carriers and messaging infrastructure providers, solely to deliver and receive text messages
  • Our payment processor, to bill dealership clients
  • Law enforcement or regulators, only where required by law

6. Data Retention

We retain client and lead data for as long as a dealership's account is active, and for a reasonable period afterward to comply with legal, tax, and carrier record-keeping obligations. Dealership clients may request deletion of their account data by contacting us.

7. Security

We use industry-standard administrative and technical safeguards to protect information, including access controls and encrypted data transmission. No system is 100% secure, and we cannot guarantee absolute security.

8. Your Choices & Rights

  • Leads: reply STOP to any text to opt out immediately, or contact us directly to request that your information be deleted.
  • Dealership clients: you may access, correct, or request deletion of your account information at any time by contacting us.

9. Children's Privacy

Cass and this website are intended for business use by manufactured home dealerships and adult consumers. We do not knowingly collect information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of Cass or our website after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

Questions about this Privacy Policy or your data can be sent to [email protected].

Sentinel Marketing, 825 South Hill Street, Suite 4207, Los Angeles, CA 90014