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Terms of Service

Last updated: July 21, 2026

These Terms of Service ("Terms") govern access to and use of Cass, an AI-powered lead follow-up service for manufactured home dealerships, provided by Sentinel Marketing ("Sentinel," "we," "us," or "our"). By signing up for or using Cass, you ("Client," "you") agree to these Terms.

1. The Service

Cass is a subscription service that automatically responds to and follows up with a dealership's inbound leads by text message, using AI to hold conversations, answer basic questions, and book appointments on the dealership's calendar. Cass does not quote pricing or financing terms and routes those questions to the dealership's own sales team.

2. Eligibility

Cass is offered to businesses, not individual consumers. You must have authority to bind your dealership to these Terms and must provide accurate business information during signup.

3. Subscription, Billing & Cancellation

  • Cass is billed at $249/month, flat, with no separate setup fee.
  • The service is month-to-month with no long-term contract. You may cancel at any time by emailing us; cancellation takes effect at the end of your current billing period unless otherwise stated.
  • An annual prepay option is available at $2,490/year in place of monthly billing.
  • Fees are billed in advance and are non-refundable except as described in our Refund Policy.
  • We may change pricing for future billing periods with reasonable advance notice.

4. Onboarding & Client Responsibilities

To activate Cass, you will provide business details (legal entity information, dealership contact information, lead sources, calendar preferences) through our onboarding form. You are responsible for:

  • Providing accurate, current business and contact information
  • Ensuring you have the legal right to have your leads' contact information used for follow-up communication (e.g., leads who submitted a form or opted in through a lead vendor)
  • Complying with all applicable laws relating to telemarketing and text messaging, including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM, for any lead sources you connect to Cass
  • Not uploading or connecting purchased, scraped, or cold contact lists that lacked proper consent to be contacted

5. Acceptable Use

You agree not to use Cass to send unsolicited messages, to contact individuals who have not inquired with your dealership, to send unlawful, deceptive, or harassing content, or to attempt to circumvent opt-out requests. We reserve the right to suspend or terminate accounts that violate this section or that put our SMS carrier registration or deliverability at risk.

6. AI Disclosure & Human Handoff

Cass is an artificial intelligence system, not a human. Cass is designed to hand off a conversation to your team when a lead asks for a human, becomes upset or confused, or raises a question outside Cass's configured rules (such as pricing or financing). Sentinel is not responsible for delays in human response after a handoff is triggered.

7. Fees, Refunds & Guarantee

Your first 30 days are covered by our money-back guarantee, described fully in our Refund Policy. Beyond the first 30 days, subscription fees already billed are non-refundable, including for partial months following a mid-cycle cancellation.

8. Intellectual Property

Sentinel retains all rights, title, and interest in and to the Cass platform, including its underlying technology, conversation logic, templates, and branding. You retain ownership of your own business data and the lead data generated through your use of the service.

9. Disclaimer of Warranties

Cass is provided "as is" and "as available." We do not guarantee specific results, lead volume, response rates, or sales outcomes. While we design Cass to route pricing, financing, and legally sensitive questions to your team, no AI system is error-free, and you remain responsible for reviewing conversations and outcomes relevant to your business.

10. Limitation of Liability

To the fullest extent permitted by law, Sentinel's total liability for any claim arising out of or relating to Cass or these Terms will not exceed the amount you paid us in the three (3) months preceding the claim. Sentinel is not liable for indirect, incidental, special, or consequential damages, including lost profits or lost sales.

11. Indemnification

You agree to indemnify and hold Sentinel harmless from claims arising out of your breach of these Terms, your violation of applicable law (including TCPA or consent requirements for leads you connect to Cass), or content you provide for use in Cass conversations.

12. Termination

Either party may terminate this agreement at any time as described in Section 3. We may also suspend or terminate access immediately if your use of Cass violates these Terms, risks our carrier/messaging compliance standing, or involves non-payment.

13. Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Any disputes will be resolved in the state or federal courts located in Los Angeles County, California.

14. Changes to These Terms

We may update these Terms from time to time. The "Last updated" date above reflects the most recent revision. Continued use of Cass after changes take effect constitutes acceptance of the updated Terms.

15. Contact Us

Questions about these Terms can be sent to [email protected].

Sentinel Marketing, 825 South Hill Street, Suite 4207, Los Angeles, CA 90014

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Terms of Service

Last updated: July 21, 2026

These Terms of Service ("Terms") govern access to and use of Cass, an AI-powered lead follow-up service for manufactured home dealerships, provided by Sentinel Marketing ("Sentinel," "we," "us," or "our"). By signing up for or using Cass, you ("Client," "you") agree to these Terms.

1. The Service

Cass is a subscription service that automatically responds to and follows up with a dealership's inbound leads by text message, using AI to hold conversations, answer basic questions, and book appointments on the dealership's calendar. Cass does not quote pricing or financing terms and routes those questions to the dealership's own sales team.

2. Eligibility

Cass is offered to businesses, not individual consumers. You must have authority to bind your dealership to these Terms and must provide accurate business information during signup.

3. Subscription, Billing & Cancellation

  • Cass is billed at $249/month, flat, with no separate setup fee.
  • The service is month-to-month with no long-term contract. You may cancel at any time by emailing us; cancellation takes effect at the end of your current billing period unless otherwise stated.
  • An annual prepay option is available at $2,490/year in place of monthly billing.
  • Fees are billed in advance and are non-refundable except as described in our Refund Policy.
  • We may change pricing for future billing periods with reasonable advance notice.

4. Onboarding & Client Responsibilities

To activate Cass, you will provide business details (legal entity information, dealership contact information, lead sources, calendar preferences) through our onboarding form. You are responsible for:

  • Providing accurate, current business and contact information
  • Ensuring you have the legal right to have your leads' contact information used for follow-up communication (e.g., leads who submitted a form or opted in through a lead vendor)
  • Complying with all applicable laws relating to telemarketing and text messaging, including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM, for any lead sources you connect to Cass
  • Not uploading or connecting purchased, scraped, or cold contact lists that lacked proper consent to be contacted

5. Acceptable Use

You agree not to use Cass to send unsolicited messages, to contact individuals who have not inquired with your dealership, to send unlawful, deceptive, or harassing content, or to attempt to circumvent opt-out requests. We reserve the right to suspend or terminate accounts that violate this section or that put our SMS carrier registration or deliverability at risk.

6. AI Disclosure & Human Handoff

Cass is an artificial intelligence system, not a human. Cass is designed to hand off a conversation to your team when a lead asks for a human, becomes upset or confused, or raises a question outside Cass's configured rules (such as pricing or financing). Sentinel is not responsible for delays in human response after a handoff is triggered.

7. Fees, Refunds & Guarantee

Your first 30 days are covered by our money-back guarantee, described fully in our Refund Policy. Beyond the first 30 days, subscription fees already billed are non-refundable, including for partial months following a mid-cycle cancellation.

8. Intellectual Property

Sentinel retains all rights, title, and interest in and to the Cass platform, including its underlying technology, conversation logic, templates, and branding. You retain ownership of your own business data and the lead data generated through your use of the service.

9. Disclaimer of Warranties

Cass is provided "as is" and "as available." We do not guarantee specific results, lead volume, response rates, or sales outcomes. While we design Cass to route pricing, financing, and legally sensitive questions to your team, no AI system is error-free, and you remain responsible for reviewing conversations and outcomes relevant to your business.

10. Limitation of Liability

To the fullest extent permitted by law, Sentinel's total liability for any claim arising out of or relating to Cass or these Terms will not exceed the amount you paid us in the three (3) months preceding the claim. Sentinel is not liable for indirect, incidental, special, or consequential damages, including lost profits or lost sales.

11. Indemnification

You agree to indemnify and hold Sentinel harmless from claims arising out of your breach of these Terms, your violation of applicable law (including TCPA or consent requirements for leads you connect to Cass), or content you provide for use in Cass conversations.

12. Termination

Either party may terminate this agreement at any time as described in Section 3. We may also suspend or terminate access immediately if your use of Cass violates these Terms, risks our carrier/messaging compliance standing, or involves non-payment.

13. Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Any disputes will be resolved in the state or federal courts located in Los Angeles County, California.

14. Changes to These Terms

We may update these Terms from time to time. The "Last updated" date above reflects the most recent revision. Continued use of Cass after changes take effect constitutes acceptance of the updated Terms.

15. Contact Us

Questions about these Terms can be sent to [email protected].

Sentinel Marketing, 825 South Hill Street, Suite 4207, Los Angeles, CA 90014