//Cass, by Sentinel Marketing

Your leads are texting back. Finally.

Cass texts every lead back in under 60 seconds and follows up 8 times over 30 days, so your salespeople stop losing deals nobody chased.

Text FREEDEMO to (350) 220-6108 Opens your messages app with the text already written. She answers in under 60 seconds, and nobody calls you afterward.
Cass Ridgeline Home Center

A text conversation. At 9:47 PM Mike asks whether the 3BR Cypress is still available. At 9:48 PM Cass replies, saying she is an automated assistant, that she cannot confirm what is on the lot, and offers to find him a time to come look. At 9:52 PM Mike asks about Monday after four. At 9:53 PM Cass books Monday at 4:30 and says the team will have his details.

//01   The problem

A lead came in at 9:47 on a Saturday night. What happened next decided the sale.

9:47 PM Saturday

He fills out the form on your site. He is on the couch with his phone, looking at three dealers at once.

Monday, maybe Tuesday

Somebody gets to him. One call, no answer, a voicemail. That is usually the whole follow-up.

Under 60 seconds

Cass answers while he is still holding the phone. That is the entire difference between these two columns.

Without Cass
With Cass
Within 60 seconds
Without CassNothing. The lot closed at six and the form is sitting in an inbox.
With CassShe has already texted him back and asked what he is looking for.
Within 10 minutes
Without CassNothing. He fills out two more forms at two other dealers.
With CassMonday 4:30 lot visit booked straight onto your calendar.
Overnight
Without CassThe form is still unopened.
With CassHis questions about delivery and setup are answered.
Monday 9:00 AM
Without CassSomebody calls. It rings out. They leave a voicemail.
With CassA rep opens the thread already knowing the model and the timeline.
By Tuesday
Without CassNo callback. The name goes cold in the CRM.
With CassHe has walked the lot with someone who knew what he wanted.
Three weeks on
Without CassHe buys from the dealer who answered him on Saturday night.
With CassHe buys from you.
The outcome
Without CassA paid lead, no conversation, no sale.
With CassSame lead, same spend, a real appointment.
//02   How Cass works

Three things, done every time, without anyone remembering to do them.

Read the full story

The moment a form comes in, Cass texts back. Not an autoresponder that says "we got your message," an actual conversation that asks what he is looking for.

She says she is automated in the first message, every time. Dealers worry that feels weak. It does the opposite. Buyers relax when nobody is pretending.

Most dealers call once. Cass follows up 8 times across 30 days, spaced so it reads as helpful rather than desperate, and stops the second he writes back.

She asks the questions that actually sort a buyer: single-wide or multi-section, land of his own or a spot on your lot, how soon he needs to be in.

When he is ready, Cass puts the appointment straight on your calendar and logs the whole thread in your CRM, so the rep walks up already knowing the story.

Ask for a human and she hands off immediately. Get frustrated with her and she hands off without being asked. She will not quote a price, talk financing terms, or confirm what is sitting on your lot. Those are your people's conversations, and she knows it.

//03   No new software to learn

Nobody on your team has to open anything new.

Cass works inside the CRM you already have. Your people keep doing what they do. The difference is what is waiting for them Monday morning.

●Leads tagged automatically ●Calendar sync ●Full conversation log ●Pipeline tracking ●Weekly recap email

One real lead, start to finish

Sat 9:47 PM

Mike submits the form about a 3BR Cypress.Tagged automatically: new lead, web form, Cypress.

Sat 9:48 PM

Cass replies and says she is automated.Thread starts logging to his contact record.

Sat 9:53 PM

Monday 4:30 PM lot visit booked.Straight onto the calendar. No back and forth with your front desk.

Sat 9:54 PM

Pipeline moves to Appointment Set.You can see it without asking anyone.

Mon 9:00 AM

A rep opens the thread with full context.Knows the model, the timeline, and what Mike already asked.

Friday

Weekly recap lands in your inbox.Leads in, conversations held, appointments set. One email, no dashboard to log into.

//04   What is actually true today

Real numbers, and nothing we cannot back up.

under 0s

First reply to a new lead, whatever time it lands.

0 touches

Automatic follow-ups over 30 days, live and guardrail-reviewed.

$0

Per month, flat. No setup fee, no contract, texting included.

Our pilot cohort is still running, so you will not find client counts or named case studies here yet. When there are real ones, they go on the results page with names attached. Until then, the three numbers above are the honest ones: they describe the system, and they are true today.

Sentinel Agency

Want us to run your ads too?

We manage Google and Meta for dealerships at $499 a month, and every lead those ads produce drops straight into Cass with no extra setup. Together they run $699, which is $49 less than buying them separately.

See Ads Management

One recovered lead pays for two years of Cass.

On a $75,000 home, you do not need her to work often. You need her to work once. She costs $249 a month and you can stop any month you want to.

Get Cass for your dealership
✓ 30-day guarantee. No contract, cancel anytime.