STEP 01
Instant reply
The moment a lead calls, texts, or fills out a form, Cass responds by name, referencing what they inquired about, in under a minute.
See how it works →
Your leads are texting back. Finally.
Cass is a texting assistant that replies to every lead on your lot in under 60 seconds, day or night, and hands off to your sales team the moment a lead is ready to talk. No call center. No human typing at 11pm. Just an assistant that never lets a lead go cold.
Built exclusively for manufactured & mobile home dealerships, not a generic chatbot
Lead
// 01 · BUILT FOR THE LOT, NOT A GENERIC CHATBOT
Manufactured housing has its own language. Cass speaks it.
Off-the-shelf chatbots don't know a single-wide from a multi-section, can't explain land-home packages, and have no idea what "on your lot" even means. Cass is trained specifically on manufactured, modular, and mobile home sales: financing pre-qual questions, lot availability, serial vs. titled units, and the questions your buyers actually ask.
New Lead · Web Form9:47 PM
“Is the 2024 single-wide on Lot 14 still available?”
Unanswered · no reply sent
// 02 · THE PROBLEM
Most leads don't go cold because they weren't interested. They go cold because nobody replied in time.
1
Saturday, 9:47pm
A lead fills out a form on your website after hours. Your team is closed until Monday.
2
Average dealer response time: hours, sometimes days
By the time someone calls back, the lead has already texted three competitors.
3
Cass responds in under 60 seconds
Every hour, every day, including nights and weekends, so the lead is still warm when your team picks it up.
// 03 · HOW CASS WORKS
From form fill to booked appointment, automatically.
STEP 02
Qualifies & nurtures
Cass asks the right questions: budget, timeline, financing, location, and keeps following up over weeks if a lead isn't ready yet.
See how it works →
STEP 03
Hands off to your team
When a lead is ready to buy, Cass books the appointment directly on your calendar or hands the conversation to a human, instantly.
See how it works →
Your data stays in your CRM
Every conversation, lead, and appointment lives inside your own GoHighLevel account. Nothing is routed through a separate database or sold to a third party.
Opt-in & TCPA compliant
Leads opt in when they submit your form. STOP and unsubscribe requests are honored instantly and automatically, built into every workflow from day one.
Human handoff, anytime
A lead can ask for a real person at any point in the conversation. Cass hands off immediately and notifies your team. No lead ever gets stuck talking to a bot.
// 04 · NO NEW SOFTWARE TO LEARN
Every lead, every conversation, every appointment, already in your CRM.
Cass runs on your own dealership CRM (powered by GoHighLevel), so there's no separate app to check, no spreadsheet to update, and no lead falling through the cracks between your website and your sales team. Full conversation history, tags, and appointment bookings sync automatically.
New lead: J. AlvarezTagged & routed
Cass → Lead (0:41)Replied
Financing pre-qualCollected
AppointmentBooked · Calendar
Handed to sales repNotified
// 05 · RESULTS
What dealers see after switching on Cass
Now onboarding our founding cohort of manufactured & mobile home dealerships across the U.S., built specifically for this industry, not adapted from a generic sales bot.
"We used to lose leads that came in after we closed on Friday. By Monday they'd already bought somewhere else. Cass was replying to them before they even put their phone down."
Dana Whitfield
General Manager, Ridgeline Homes, TX
"Our sales guys stopped fighting over who has to call back the 8pm leads. Cass handles it, qualifies them, and by the time we call in the morning they're already expecting us."
Marcus Ojeda
Owner, Sunbelt Manufactured Homes, AZ
20+booked appts from leads that had gone silent (pilot avg)
<60saverage first-reply time
24/7lead coverage, nights & weekends included
Pilot results shown above. Individual dealer results vary. Case studies with real, attributed numbers are being published as our first cohort completes their first full month.
One dealer per territory · Built exclusively for manufactured housing
Stop losing leads to slow follow-up.
See exactly how Cass would work on your lot. No contract, cancel anytime.
Get Cass for your dealership →