// HOW IT WORKS

Meet Mike. He filled out a form on a Saturday night.

Here's exactly what happens from the moment a lead hits your CRM to the moment your sales team picks up a warm, qualified appointment. No guesswork, no manual follow-up.

Built exclusively for manufactured & mobile home dealerships, not a generic chatbot.
// THE STORY

Saturday, 9:47pm. Mike is scrolling listings for a triple-wide near Amarillo.

9:47 PM

Mike submits a form on your site

He's asking about a 3-bed model currently on your lot. Your showroom closed two hours ago.

9:48 PM

Cass replies in under a minute

Cass texts Mike back by name, right away, and confirms which home he's asking about.

9:52 PM

Mike asks about financing

Cass explains your general financing process and pre-qual steps, but never quotes a specific rate or payment, that's always handled by your team.

10:03 PM

Cass books a lot visit for Monday

Mike picks a time straight off your live calendar. No phone tag, no "I'll call you back."

Monday, 9:00 AM

Your sales team gets a warm lead

Full conversation history is already in your CRM. Your rep walks in knowing exactly what Mike wants.

Cass · Live SMS
Hi, is the 3-bed at 214 Birch still available?
Hey Mike! Yes, still on the lot. Im Cass with your team, happy to help. What questions can I answer?
What kind of financing do you offer?
I can walk you through the general process and pre-qual steps. Exact rates come from our team once youre ready, want me to loop them in?
Can I come see it Monday morning?
Ive got 9:00 AM open Monday, want me to book it?
✓ Lead handed off to sales · Mike R. · 3-bed @ 214 Birch · Visit Mon 9:00 AM
// WHY IT MATTERS

If Mike doesn't hear back in minutes, he's already texting your competitor.

Buyers shopping for manufactured and modular homes move fast. They're often comparing 3-4 lots at once. The dealership that replies first usually wins the sale. Cass makes sure that's always you, even at 10pm on a Saturday.

Man in his 40s texting on his phone at home
Cass, reply sent in 0:41
// SAMPLE CONVERSATION

What it actually sounds like

Cass · Ridgeline Homes
Hi Mike! This is Cass with Ridgeline Homes. Thanks for asking about the 3BR Cypress model, want me to check what's available on the lot this week?9:48 PM
Yeah is it still there? also whats financing like9:50 PM
It's still on the lot! For financing, we work with a few lenders and most buyers get pre-qualified in about 10 minutes. I'll have our team walk you through exact numbers. Want to swing by Monday?9:51 PM
monday afternoon works9:53 PM
Perfect, you're booked for Monday at 2:00 PM with our team. See you then, Mike!9:53 PM

Your data stays in your CRM

Every conversation, tag, and appointment lives in your own GHL account, not locked away in a black box.

Opt-in & TCPA compliant

Only contacts leads who submitted a form. STOP requests are honored instantly, automatically.

Human handoff, anytime

Any lead can ask for a real person, any time. Cass hands off immediately.

// SEE IT ON YOUR OWN LEADS

Ready to see what Cass would do with your lot's leads?

No contract. Live in under a week.

Purpose-built for this industry, not adapted from a generic sales bot.

See pricing →
How It Works

Meet Mike. He filled out a form on a Saturday night.

Here's exactly what happens from the moment a lead hits your CRM to the moment your sales team picks up a warm, qualified appointment. No guesswork, no manual follow-up.

The story

Saturday, 9:47pm. Mike is scrolling listings for a triple-wide near Amarillo.

9:47 PM

Mike submits a form on your site

He's asking about a 3-bed model currently on your lot. Your showroom closed two hours ago.

9:48 PM

Cass replies, in under a minute

Cass texts Mike back, introduces itself by name as your dealership's AI assistant, and confirms which home he's asking about.

Clearly disclosed as AI
9:52 PM

Mike asks about financing

Cass explains your general financing process and pre-qual steps, but never quotes a specific rate or payment. That's always handled by your team.

10:03 PM

Cass books a lot visit for Monday

Mike picks a time straight off your live calendar. No phone tag, no "I'll call you back."

Monday, 9:00 AM

Your sales team gets a warm lead

Full conversation history is already in your CRM. Your rep walks in knowing exactly what Mike wants.

Why it matters

If Mike doesn't hear back in minutes, he's already texting your competitor.

Buyers shopping for manufactured and modular homes move fast. They're often comparing 3 to 4 lots at once. The dealership that replies first usually wins the sale. Cass makes sure that's always you, even at 10pm on a Saturday.

Person texting on phone at night Cass, reply sent in 0:41
The system

What Cass actually does, step by step.

Phone lighting up at night
01

Instant response

Every call, text, and form fill gets a reply in under 60 seconds, 24/7, referencing exactly what the lead inquired about.

Manufactured home exterior
02

Real conversation

Cass asks about budget, timeline, land vs. lot, and financing readiness, the same qualifying questions your best rep would ask.

Manufactured home under blue sky
03

Long-term nurture

Not ready yet? Cass follows up over the next 30 days with helpful, non-pushy touches so the lead doesn't just disappear.

Couple with a dealer
04

Human handoff

The moment a lead asks for a person, or is ready to buy, Cass hands off instantly and notifies your team.

Manufactured home exterior on a lot
05

Booked appointment

Qualified leads land directly on your calendar. No back-and-forth, no missed callbacks.

Modern manufactured home at dusk
06

Synced to your CRM

Every message, tag, and appointment is logged automatically. Nothing to enter by hand.

Sample conversation

What it actually sounds like

CassAI Assistant for Your Dealership
Hi Mike! This is Cass, the AI assistant for Ridgeline Homes. Thanks for asking about the 3BR Cypress model, want me to check what's available on the lot this week?9:48 PM
Yeah is it still there? also whats financing like9:50 PM
It's still on the lot! For financing, we work with a few lenders and most buyers get pre-qualified in about 10 minutes, I'll have our team walk you through exact numbers. Want to swing by Monday?9:51 PM
monday afternoon works9:53 PM
Perfect, you're booked for Monday at 2:00 PM with our team. See you then, Mike!9:53 PM
1

Always disclosed as AI

Cass identifies itself as an automated assistant at the start of every conversation. No deception, ever.

2

Opt-in & TCPA compliant

Only contacts leads who submitted a form. STOP requests are honored instantly, automatically.

3

Human handoff, anytime

Any lead can ask for a real person, any time. Cass hands off immediately.

See it on your own leads

Ready to see what Cass would do with your lot's leads?

No contract. Live in under a week.

See pricing →