Saturday, 9:47pm. Mike is scrolling listings for a triple-wide near Amarillo.
Mike submits a form on your site
He's asking about a 3-bed model currently on your lot. Your showroom closed two hours ago.
Cass replies in under a minute
Cass texts Mike back by name, right away, and confirms which home he's asking about.
Mike asks about financing
Cass explains your general financing process and pre-qual steps, but never quotes a specific rate or payment, that's always handled by your team.
Cass books a lot visit for Monday
Mike picks a time straight off your live calendar. No phone tag, no "I'll call you back."
Your sales team gets a warm lead
Full conversation history is already in your CRM. Your rep walks in knowing exactly what Mike wants.