//Pricing

One price. No tiers to work out.

Cass costs the same whether you take 40 leads a month or 400. There is no setup fee, no per-message billing, and no contract to get out of.

Cass, full system
$249/month

Flat. No setup fee, no contract, cancel anytime.

  • ✓Under-60-second text-back on every lead, at any hour
  • ✓8 automatic follow-up touches across 30 days, per lead
  • ✓A dedicated texting number, included
  • ✓Full CRM sync: conversations, tags, calendar
  • ✓Human handoff and TCPA-compliant opt-out, built in
  • ✓We build the whole thing. You are live in under a week.
Get Cass for your dealership
✓ 30-day guarantee
//01   The math

You are not deciding whether to spend $249. You are deciding whether one sale a year is worth $249 a month.

$0.30

Per day. Less than the coffee run for a lot that is losing weekend leads.

0+ months

One recovered sale covers more than two years of Cass.

$0,000+

The average manufactured home sale you are currently letting go to voicemail.

Run it on your own numbers

Nothing is sent anywhere and there is no email box. This is here so you can check our arithmetic rather than take it.

$75,000
301
months of Cass covered by a single sale at that price, at full sale value. Run it against your margin instead of the sticker and it is still not close.
720
leads a year that get a reply in under 60 seconds and 8 follow-ups, instead of one voicemail.
//02   Against the alternatives

The other two ways to solve this, priced honestly.

CassA salespersonA BDC or call centre
Monthly cost$249 flat$3,500+ loaded$1,500+
Answers a 9:47 PM leadUnder 60 secondsNext business dayNext business day, usually
Follow-ups before giving up8 over 30 daysTypically one callTwo or three
Nights, weekends, holidaysEvery oneNoExtra, if at all
Quotes a price it should notBlocked in codeDepends on the personDepends on the script
Ramp-up before it worksUnder a weekFour to six weeksTwo to four weeks
Quits, calls in sick, has a bad monthNoYesTurnover is constant

Cass does not replace a salesperson. She replaces the part of the job nobody was doing anyway, which is calling a Saturday night lead back more than once.

Sentinel Agency  /  add-on

Want us running the ads that feed her?

Google and Meta management is $499 a month, and ad spend is billed to you directly by the platforms with nothing added on top. Take both and it is $699 a month, which is $49 less than buying them separately.

See Ads Management
//03   Before you ask

The questions everyone asks at this point.

No. We build the whole thing, connect it to your CRM and calendar, and you are live in under a week. The $249 is the entire cost.

No. It is billed monthly and you can cancel any month. If she is not earning her keep you should not be paying for her.

No. The texting number and the messages are included in the $249. There is no per-message charge and no overage.

Run her for a month. If you do not think she paid for herself, tell us and we refund the month. We would rather do that than argue with a dealer who feels burned.

She will not quote a price, discuss financing terms, confirm what is on your lot, or promise anything on your behalf. Those are hard rules checked on every message before it sends, not instructions we hope she follows. The full list is here.

One dealer per territory. Your leads are not being worked alongside the lot down the road.

$8.30 a day, and she works the shift nobody covers.

Try her first if you want. Text FREEDEMO to (350) 220-6108 and see what a buyer sees.

Get Cass for your dealership
✓ 30-day guarantee. No contract, cancel anytime.