The agreement between your dealership and Sentinel Marketing.
Last updated 24 September 2026.
This page is written in plain language so it is actually readable. It has not been reviewed by a lawyer. Have counsel check it before you rely on it, and tell us if anything here does not match how you actually operate.
Sentinel Marketing provides Cass, an automated texting assistant, and optionally Ads Management. We set up and operate the service. You provide the lead sources, the CRM and calendar access, and a person to receive handed-off conversations.
Cass is $249 per month, or $2,490 per year if billed annually, which is two months free. Ads Management is $499 per month. Bundled together they are $699 per month. Billing is monthly in advance unless you choose annual billing. Advertising spend is billed to you directly by Google and Meta, is never handled by us, and is never marked up.
There is no contract term. Cancel any time and the service runs to the end of the period you have paid for. See the refund policy for the 30-day guarantee.
We operate one dealership per territory. Territory is agreed in writing when you sign up.
Operating the service as described, keeping the guardrails in force, and telling you promptly if something goes wrong. Cass drafts messages automatically and, while every outbound message is checked against fixed rules before sending, we do not warrant that automated messaging is error-free. Our liability is limited to the fees you paid in the preceding three months.
If we change these terms materially we will tell you before the change takes effect, not after.
Sentinel Marketing, 825 South Hill St, Suite 4207, Los Angeles, CA 90014. Text (350) 220-6108.