Privacy Policy

Last updated 24 September 2026.

This page is written in plain language so it is actually readable. It has not been reviewed by a lawyer. Have counsel check it before you rely on it, and tell us if anything here does not match how you actually operate.

What we collect

• From dealerships: business contact details, billing information, and the CRM and calendar access needed to run the service.
• From your leads: the contact details they submitted to you, and the text conversations Cass has with them.
• From this website: standard analytics about pages visited and whether the demo was used.

Who owns lead data

You do. The leads are yours, the conversations are yours, and they live in your CRM. We process them to operate the service on your behalf and for nothing else.

What we do not do

• We do not sell personal data. Not to anyone, in any form.
• We do not share one dealership's lead data with another.
• We do not use your leads' conversations to market to them on our own behalf.

Service providers

Running the service means using third parties: a CRM platform, a messaging provider, a payment processor, and an AI model provider that generates message drafts. They receive only what they need and are bound to use it only to provide their service.

Text messaging

Cass messages only people who submitted a form to your dealership. Every conversation discloses that she is automated. STOP opts someone out immediately and permanently.

Your choices

You can ask what we hold, ask for corrections, or ask for deletion. If you cancel, tell us and we will delete your data beyond what we are legally required to retain. Depending on where you live you may have additional rights under laws such as the CCPA.

Contact

Sentinel Marketing, 825 South Hill St, Suite 4207, Los Angeles, CA 90014. Text (350) 220-6108.