Every Lead Gets A Reply In Under 60 Seconds. Day Or Night.
No call center. No human typing at 11pm. Just an assistant that never lets a lead go cold, no matter when they reach out.
How It Works
Cass connects directly to every place a lead can come from: your website inquiry forms, Facebook and Marketplace listings, missed calls, and your site's chat widget. The moment someone submits an inquiry, whether it's 2pm on a Tuesday or 11:40pm on a Saturday, Cass sends a personalized text within 60 seconds that references exactly what the lead asked about. There's no queue, no shift schedule, and no gap where a lead sits unanswered waiting for someone on your team to get to their name in the inbox.
A Huge Share Of Leads Come In When Nobody's Watching
Manufactured home shoppers browse listings at night, on weekends, and on lunch breaks, not just during your posted lot hours. A large share of inbound inquiries hit your CRM outside of business hours, when the lot is unstaffed and nobody is checking texts. Every one of those leads is just as ready to buy as the ones who inquire at 10am on a Wednesday, and every one of them is also actively looking at other dealers at the same time. Cass responds to all of them immediately, so the lead's first experience with your dealership is a fast, helpful answer, not silence until Monday morning.
Speed Wins Deals More Than Almost Anything Else
In lead-based sales, the dealer who responds first has a dramatically higher chance of closing the deal, often regardless of price or inventory differences between lots. Leads that don't get a fast response don't wait around, they simply move to whichever dealer answers first. Cass removes the biggest point of failure in that race: the time between a lead raising their hand and someone actually replying to them.
No More Leads Sitting Overnight
Without Cass, a lead who inquires after your team goes home has to wait until the next morning, sometimes longer over a weekend, for any response at all. That's hours where the lead is either losing interest or actively talking to a competitor. Cass closes that gap completely. Every single lead, at every hour, gets an immediate, relevant reply, so nobody falls through the cracks simply because of when they happened to reach out.